— National Strategic Communications

Built For the Fight.

Delivering Results.

We are a boutique strategic communications firm where senior partners work on every account — bringing White House, Senate, and Fortune 500 experience directly to your challenge.

What We Do
What We Do
Let's Talk

3+

Decades of Combined Experience

2

Presidential Administration Veterans

F500

Corporate Client Experience

100%

Senior Partner Engagement

WHAT WE DO

Five disciplines. One integrated approach.

Every challenge is different. Every client gets the full weight of our experience — not a junior team handed a brief. We work across five core practice areas, always in concert.

01
Executive Media Training
When the camera is on, there is no room for error. We prepare executives to perform at the highest level — under pressure, on camera, and in front of any audience.
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02
Earned Media & Narrative Strategy
We don't pitch — we place. Our media relationships and story craft ensure your message reaches the audiences that matter.
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03
Public Affairs & Issue Campaigns
We've moved legislation. We've shaped public opinion on bond measures, regulatory fights, and national policy debates.
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04
Crisis Communications & Reputation Defense
Before the call comes — and after. Our crisis team has navigated legal disputes, government inquiries, cybersecurity breaches, and workplace incidents.
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05
Strategic Advisory
For organizations at a turning point. Mergers, restructurings, leadership transitions, or simply a message that isn't landing.
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"The people who built the machine now work for you — directly."
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THE ARENA DIFFERENCE

Boutique attention.
National-firm credentials.

Most agencies put their best talent in the pitch room and their newest hires on your account. At Arena, the partners who won you are the partners who work your account — every week, every crisis, every opportunity.

◆
Senior Partners, Every Account
No hand-offs. No junior teams. James, Jason, and Kurt are working your account personally.
◆
Government & Corporate Crossover
Two White House veterans. H+K leadership experience. AT&T's largest US account. The range is rare.
◆
Relationships That Open Doors
Decades of media, government, and corporate relationships built over careers — not Google searches.
◆
High-Touch, Results-Driven
We measure our success by your outcomes. Not impressions, not activity — results.
A group of people attending a professional meeting or workshop in a conference room with laptops and gift bags on the table. A man is standing near a presentation screen at the front of the room.

"When it matters most, you need people who've been there before."

Credentials
◆ White House Office of Political Affairs
◆ US Senate Chief of Staff
◆ Transportation Security Administration
◆ Hill+Knowlton Strategies
◆ AT&T Strategic Lead
◆ Pickens Plan
◆ Fortune 500 Crisis Response
◆ Federal & State Government Crisis Response
◆ County Crisis Response
◆ Support for Real Estate & Oil Majors

Our TEAM

The people behind the strategy.

Five senior leaders. Decades of experience across government, corporate, and nonprofit communications. Your account is always in the right hands.

James Fuller, Managing Partner

James Fuller

FOUNDING PARTNER

Former White House appointee, Chief of Staff at TSA and CPSC, and CEO of a national strategic communications firm. James founded Arena to bring senior-level impact to every client.

Jason Huntsberry

Jason Huntsberry

PARTNER

White House Office of Political Affairs alumnus, H+K SVP, and lead on AT&T's largest US communications account. Jason brings unmatched depth in corporate and political strategy.

A man with short hair wearing a brown blazer and a light blue shirt, smiling against a plain light grey background.

Kurt Watkins

MANAGING PARTNER

Nearly two decades advising Fortune 500 brands, nonprofits, and civic institutions. PRSA Bronze Anvil Award recipient. Kurt is a go-to strategist for media relations and reputation management.

Chase Milliken, Account Executive

Chase Milliken

ACCOUNT EXECUTIVE

Strategic communicator with experience in media relations, crisis response, reputation management, and communications strategy. Currently pursuing his MBA at SMU Cox School of Business, Chase supports Arena clients with campaign development, executive communications, and narrative strategy designed to create measurable impact.

Laney Segert, Account Executive

Laney Segert

ACCOUNT EXECUTIVE

Marketing and communications professional with experience supporting client engagement, strategic communications, and brand positioning initiatives. A Baylor University graduate with a background in marketing, Laney works with Arena clients across campaign coordination, communications support, and relationship management — helping teams execute with precision and consistency.

Ready to enter the arena?

Whether you're facing a crisis, launching an initiative, or
building a national profile — we're ready to go to work for you.

START A CONVERSATION

JAMES FULLER

+1.240.393.1369

EMAIL

james@arenacomms.com

WEBSITE

www.arenacomms.com